Product of the Year is a worldwide concept (France , UK , Italy , Spain , Brazil , USA etc.). For more than 25 years and all over the world, Product of the Year rewards innovation in the Fast Moving Consumer Goods (FMCG) sector. Voted for by members of the public, it helps consumers to find the best new products and helps manufacturers to boost sales.

Product of the Year rewards Israel's best, most innovative products. Our prominent logo then helps consumers to pick them out on the supermarket shelf. It is a faster way for people to discover new products – and a simple but highly effective way for manufacturers to give sales of their products a significant boost.

Consumer power
The award works because its winners are decided by members of the public – more than 2,000 Israeli consumers decide upon each year's Israeli winners.

Marketing opportunity
The award represents a significant opportunity for manufacturers as well. Winners can display the logo on the product and feature it throughout their marketing and advertising material. Some winners enhance the benefit of the award by launching joint promotions, while we are also organizing joint activities for the winners such as:
- a 'goodie bag' giveaway in La'Isha and Pnai Plus magazines
- an in-store retail promotion with Shufersal, Superpharm and other retail chains

Product of the year is organized by Forum Shivuk – Israel's leading marketing publication (www.forum.co.il).
You can contact us at:
Product of the Year at Forum Publishing LTD
4 HaCfar St., POBox 345, Rishpon,
Israel 46915
Tel. 972-9-9559590 (ext. 0)
Fax 972-9-9559591
forum@forum.co.il